Featured Shop – The City Garage

The City Garage Liberty Skis Featured ShopThe City Garage opened for business in October 1999, following a year of planning by Sean Lowes, a former ski rep who after 20 years of travelling decided it was time get off the road and create a ski shop with its own unique personality. Sean repurposed an old carriage house in the heart of Ellicottville, NY and named the store after the original City Garage, Ellicottville’s former 1930’s-era GMC station. He was determined to maintain the historical value of the building; in the summer months you can find the original front garage doors swung open for direct sidewalk access into the uniquely “garage-style” merchandised retail operation.

Date opened? 10/09/99 10AM

How did you get involved in this business? Needed a job after high school, wanted to meet chicks and lead a glamorous lifestyle.

What distinguishes you from other businesses in your category? We are a band of misfits, all in for the fun of it!

Who are some of the typical customers of your shop? All types of skiers.

What do you like best about your line of work? Looking cool in the lift line.

What is your business’ biggest challenge? Keeping customers happy, selling wide skis and looking cool in the liftline!

What is your favorite place to ski? #1- Holiday Valley/Ellicottville, NY #2-Solitude, UT

Something people might be surprised to learn about you or your business: We have never sold a snowboard. Not that we have anything against them but we are a ski shop and only sell skis.

If your shop had a theme song, what would it be? Money Changes Everything by Cyndi Lauper


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